Huge thank you to Timothy Bridgewood for his creativity.
Oswestry Otters Branding
A self initiated brief that takes a look at my local swimming club. Their branding is 40 years old and needed an update. They needed a new logo, club kit and posters will all need to be re designed to adhere to a new design language.
The final outcome consists of a new logo which is vastly different from there last one. It takes its inspiration form the world of E-Sports. I wanted to modernise and crate something that would be able to last another 40 years. Along with the image of the otter I wanted to have the typography be a logo on its own to be used on things like hats etc.