Huge thank you to Timothy Bridgewood for his creativity.
Oswestry Otters Branding
A self-initiated brief that takes a look at my local swimming club. Their branding was 40 years old and desperately needed an update of a new logo, club kit and posters. These were all re-designed to adhere to the new design language.
The final outcome consists of a new logo which is vastly different from their last one. It takes suitable inspiration from the world of ‘E-Sports’ as I wanted to modernise and create something that would be able to last another 40 years. Alongside the image of an otter, I wanted to have the typography as a logo on its own to be used on merchandise like swimming caps etc.